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Meet our Staff!


As a small, friendly community, relationships are built with trust and open communication. It's very important to us for you to know who we are and what we do!

Rick Coward
Insurance/Investment Representative
Business Owner


Rick has been a Financial Security Advisor since 1986. He takes pride in being able to help his clients with their personal financial goals and takes his responsibilities very seriously. Rick values his relationships with his clients and will go beyond to make sure his clients are happy and satisfied with his services. Rick is very much a family man and supports his community in any way that he can. On his time off he enjoys boating and motorcycling.

Tony Ferriera
Insurance/Investment Representative
Business Owner

Tony has been a Financial Security Advisor since 1993. He studied Economics/ Business at the University of Laurier and General Business at Conestoga College. Previously, he worked with Co-operators doing medical and dental claims. Tony enjoys all sports, although he prefers golf. He also enjoys travelling when he is not at his home in Waterloo.

Pat Coward
Office Manager 

Pat has been a Financial Security Advisor since 1999, and holds a Life license. In her spare time, she enjoys painting, gardening, boating and spending time with animals. Pat is a proud mother of three girls, and grandmother to four grandchildren.

Darren Bailey

Darren is a Freedom 55 Financial Advisor. He is working alongside Black's Financial team as a Mortgage Consultant. Together we are helping our clients and providing the best service possible, and providing more competitive products that our company has to offer.

Amanda Fuhr

Marketing Associate

 Amanda is an experienced Marketing Associate with previous work background in business and sales. She was a Financial Advisor for Blacks in 2005, then spent some time growing her new family. We are happy to have her back in the office. Amanda is working towards earning her Life License and other qualifications to better serve all of our clients. On her spare time, Amanda spends time with her two boys, archery and target shooting.



Martina Hymers
Marketing Associate

Martina is a new Marketing Associate with a previous work background of 15 years in customer service. In her spare time, she spends time with her family, works on renovating her house, goes camping and does cross stitch. Martina is the proud mother of one daughter and blending families with her partner and his three children.

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